Career fairs present a unique opportunity for employers to showcase their company, connect with potential talent and leave a lasting impact on eager job seekers.
As the bustling event floor fills with aspiring professionals, employers can equip themselves with products to stand out in the crowd. With the right tools, employers can navigate the sea of potential employees with confidence, purpose and professionalism.
Here is a career fair checklist for employers to ensure you have all the tools to leave a lasting impression on your future employees.
Large display and backdrop signs will act as a centerpiece for your booth, instantly grabbing the attention of passersby. If you want to keep your setup simpler, you can also stick to company name and logo signage printed on foam board or a banner. While not a sign, table covers are also a great opportunity to display your logo and draw some attention to your booth.
Ensuring that your company’s name and logo are prominently displayed is crucial. A clean and clear sign featuring the company’s name and logo reinforces brand recognition and helps job seekers remember your organization even after the event.
Remember, familiarity goes a long way, and candidates are more likely to approach a booth that they recognize.
Flyers and Brochures
When attending a job fair, attendees walk from table to table, meeting countless recruiters. It is important for them to have something tangible to take home from the event. Otherwise, with all of the different businesses, they may quickly forget who they spoke to.
In this fast-paced environment, having the right informational and printed products can make it easier for candidates to remember you.
To make it easier for potential applicants to learn about your company, include a simple QR code on your handouts. This could link to your company’s website or career page.
Don’t underestimate the importance of a good business card. As a recruiter, you want to make sure that job seekers can reach out and follow up with you directly.
Handing over a well-designed business card adds a touch of professionalism to any interaction. A visually appealing card with your company’s branding leaves a lasting impression on candidates and gives them a means to contact you about future opportunities and job openings.
In the fast-paced and competitive environment of career fairs, employers should strive to make themselves memorable. One surefire way to achieve this is by bringing promotional products that go beyond paper handouts.
Promotional products are items that not only create excitement but also leave a lasting memory of your brand with job seekers. After all, everyone loves free stuff.
When deciding what branded promotional product to bring, consider what job seekers and professionals might want. This could be a tech accessory kit, a pocket planner, a bookmark, a mobile wallet or even just branded snacks.
Professional name tags are essential tools that can start meaningful connections and make it less intimidating for candidates to approach you.
A name tag provides an instant introduction, breaking the ice during initial interactions. It allows job seekers to have a second chance to remember your name.
Professional name tags might seem like a minor detail, but their impact on career fair success is certain. By wearing these simple yet powerful tools, employers can put a friendly face to their brand and open the door to interactions that may lead to exceptional new hires.
Let Us Handle Your Career Fair Checklist
Are you ready to tick off all the boxes on your career fair checklist?
Target Print and Mail is your career fair headquarters. Not only can we print a variety of signs and information materials, but we also offer countless promotional product options. And with an on-site graphic designer, we’ll help you design the perfect products from start to finish.