Your Conference Checklist: Conference Booth Displays and More

Want to create a winning customer experience from first impression to final feedback at your next conference or trade show? It’s all about the planning.   

Whatever type of event you are attending as a business or organization, it’s most important to:  

• Plan ahead. Make a list of everything you will need (including designs, logistical items and staff) and place orders for items with plenty of time to avoid last-minute stress.   
• Be true to your brand. When creating your conference booth display, remember your core branding and don’t sacrifice consistency for something you think customers will find exciting.   
• Establish your goals. Whether it’s lead generation, brand awareness or networking, having specific objectives will help you prepare for success.   
• Stay organized. Designate a project leader to ensure everything is ready, packed up and makes it to the event on time.   

Part of staying organized is creating a checklist of everything you’ll need at the event. Not sure what all that includes? Here’s a helpful checklist to get you started.  

The Ultimate Conference Checklist: Conference Booth Displays and More  

1. Tablecloths: Want to make a great impression on a reasonable budget? Invest in reusable branded table coverings to create a cohesive look. Try to incorporate your brand colors or logo in a way that looks sleek, professional and not too over-the-top.  
2. Handouts/Brochures/Fliers: Making an impression is the first step – but then you need your future customers to remember you and come back for more. Be sure to have plenty of informative materials about your products or services. A well-designed brochure or flier includes just the right amount of information that’s easily skimmable and gives customers a way to contact you after the event.  
3. Promo Items: Next, invest in high-quality promotional items to boost your branding and get your name out there. Think pens, notepads, USB drives and more with your company logo. The options are endless.   
4. Business Cards: In addition to take-home materials, business cards are a convenient way for attendees to contact you. Try working with a designer to create an innovative design that shows off your branding while still being clear and easy to read. 
5. Branding Materials: Don’t be afraid to think big when it comes to your conference booth displays. Large logos or signs can enhance brand visibility while drawing the crowds toward your booth. You can also create a fun branded backdrop for photo ops, which attendees can share on their social media profiles for even more visibility.  
6. Backdrops/Banners: When creating backdrops for your booth, focus on including eye-catching visuals that communicate your brand, products or key messages.   
7. Storage and Organization: While not the most exciting part of conference prep, bringing storage materials will keep your booth organized during setup and breakdown.   
8. Feedback Forms: Finally, don’t forget to think ahead. Having booth visitors fill out feedback forms allows you to collect insight for post-event analysis and improvement.   

Ready for Your Next Big Event? We Can Help  

By taking the time to prepare, you can set yourself up to wow guests, create new customers and get your name out there at your next conference or event. This checklist is intended as a helpful starting point, but every business is different and what you will need depends on your specific goals and the event you are attending.  

Target Print & Mail is your conference prep headquarters – from conference booth displays to business cards, promotional items and more. Learn more or request a quote today.