Here you’ll find answers to common questions our clients ask. Start by selecting one of the links below. If you don’t see what you need – call or contact us online.
Good question! We are a full service shop and offer a wide range of products and services. To see a full listing and description of what we can offer you, check out the Products & Services area in the Customer Service Section of our website.
Well, since you are here, we would suggest you use our online estimate request form. Otherwise, the best way to ensure that we get all the information necessary to do an accurate quote is to give us a call at 850-671-6600 and talk with one of our team members about your project.
Digital Production
Wide Format
Explanation of Printing Terms and Other Quick References
Raster File Formats
JPG • GIF • PNG • TIF/TIFF • BMP
Vector File Formats
EPS • AI • CDR • SVG
PDF can be either raster or vector
A good way to tell is: Open the PDF and zoom in. If you see pixelation (jagged edges) it is raster. This is not always the case, but it is one indicator.
PDF (Portable Document Format) is the most common and preferred file format for submitting digital documents. With the installation of a PDF print driver on your computer, virtually any program can generate a PDF file suitable for printing. Both commercial and free PDF print drivers are available online for download from different sources.
Resolution should be set to 300 dpi.
Pictures and graphics pulled from the internet are often low resolution, typically 72 dpi or 96 dpi. Avoid these graphics, as they will appear pixilated and blocky when printed.
Also note that you should save all photos in CMYK mode, not RGB mode when possible. Images saved in RGB mode may not print properly. If you are unable to save your image in CYMK mode, please let us know.
It depends. If color matching or exact size are important, it’s not a bad idea to get a hard copy proof. Otherwise, a digital or soft copy proof is often sufficient.
Seeing a proof in general is always recommended, even if you submit “print ready” artwork. It’s just a double check to make sure that all the i’s are dotted and t’s are crossed.
The Pantone Matching System (PMS) is a color reproduction standard in which colors all across the spectrum are each identified by a unique, independent number. The use of PMS allows us to precisely match colors and maintain color consistency throughout the printing process.
For digital jobs, we do not use the Pantone Matching System except as a reference. IF it’s vitally important that you have an exact color match for your printed piece, call us and we will come up with some solutions.
You know how every television screen at an electronics store looks a little different? That’s the case with monitors, too.
In short, printers and monitors produce colors in different ways. Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most—but not all—of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85–90% of the colors in the RGB model.
When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Programs like Adobe Photoshop will allow you to choose which color will be replaced. Others may not.
Not typically. Because white is the default color of paper, it is simply recognized as the absence of any ink.
Simple jobs are often able to be completed quickly. Some jobs, however, may take several days to complete depending on their complexity and size. We always strive to provide an accurate estimate of the turnaround time for each job we do.
Definitely. We take our potential impact on the environment very seriously. Much of our equipment is energy star rated and uses clean, emission-free toners. In addition, many of our papers are either recycled or come from sustainable forests. We also recycle waste, some machine parts and used toner bottles.
We accept cash, company check and all major credit cards. We can also set up a business account for you. Please call us at 850-671-6600 or visit the contact page for more details.
Personalization is another term for variable data—technology for printing documents so that each piece is personalized to the specific recipient.
Personalizing can be as simple as a unique name and address on every printed piece. But more sophisticated levels of personalization can include text or images that vary based on data specific to the recipient, or data-driven graphics such as a pie chart illustrating something specific to the recipient.
Studies consistently show that personalized marketing receives a far greater response than static pieces.
On average, the response rate of a static direct mail campaign is around 2%. A targeted, personalized campaign that utilizes variable data technology can increase that response rate by up to 30%.
While the cost per piece of variable imaging direct mail is higher, your cost per response is much lower, increasing your return on investment.
We work with many types of data files, but CSV files are the safest bet. These are data files that have commas separating each field, and returns separating each line of data. To save time and hassle, make sure your data is properly formatted with each piece of data in separate fields.
Complex projects may require other files, like image files or additional data files. If you are unsure of what may be required for a particular variable project, give us a call for a free consultation.
No. Due the variables and options that impact pricing for each project, we only provide estimates through email. To request a quote, email hello@www.targetprintmail.com or request a quote online.
2843 Industrial Plaza Drive
Tallahassee, FL 32301
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