Shine Bright: How Gold Foil Can Elevate Your Print Products

In the printing world, there are few finishing options that can match the elegance and sophistication of gold foiling.

Foiling involves the application of a thin layer of metallic foil to a printed material, often using gold, silver, iridescent or rose gold foil colors.

While there are numerous methods and types of foiling options, one thing is certain: Foiling is a versatile and elegant way to upgrade the appearance of your printed products.

How to Use Gold Foil and Metallic Accents

Here are some examples of how foil finishes can be used to create striking and memorable designs:

• Business Cards: Gold foil can add a touch of sophistication to a business card, making it stand out from the crowd and leaving a lasting impression. A simple design with metallic accents on the logo or contact information can make a big impact.
• Invitations: For weddings, galas, or other special events, metallic foil can add a sense of luxury and elegance to invitations. The metallic finish can be used to highlight key details or create a border or pattern that sets the tone for the event.
• Packaging: Gold and silver foil are popular choices for packaging products that need to stand out on store shelves. A metallic finish can make a product look more expensive and can be used to highlight key features or benefits.
• Greeting Cards: Gold and silver foil can add a festive touch to holiday or birthday cards, creating a sense of celebration and joy. A rose gold foil heart or floral design can add a romantic touch to a Valentine’s Day card.
• Labels: Gold and silver foil are often used for product labels, particularly in the beauty and luxury goods industries. A metallic finish can make a label look more high-end and can be used to highlight key ingredients or benefits.
• Certificates and Awards: Foiling can be used to create certificates and awards that feel special and meaningful. A gold or silver foil seal or border can add a sense of prestige to an award, while a rose gold foil accent can make it feel contemporary and fresh.

Advantages of Foiling on Print Products

In addition to just looking great, there are several advantages to using foiling on your products.

Increased Perceived Value: Foil finishes add a premium and luxurious look to printed products, making them look more expensive and high-end. This can help to elevate your brand image and create a positive first impression with customers.

Greater Customization: Foil finishes come in a range of colors and patterns, allowing you to create a unique design that aligns with your brand identity. You can use foil to highlight specific design elements or add texture and depth to your printed products. Along with foil, you can also request that products have a soft touch lamination applied on top, which protects the foil and provides a nice velvety finish to the printed piece.

Eye-Catching and Memorable: Foil finishes like gold foil create a stark contrast against the surrounding colors and textures on a printed product. Whether it’s a business card, brochure or packaging, the contrast between the foil and the background immediately draws the eye. This memorable and stunning design encourages people to read and engage with the mail piece. They may even hang onto the special invitation or card as a keepsake.

Let Your Products Shine with Target Print and Mail

Are you ready for your products to shine with gold foil or other foiling options? Target Print and Mail is here to help.

Our digital foiling process allows us to apply variable foil, meaning that each piece can be unique and customized. Our color options include silver, iridescent, rose gold and gold foil.

In addition to customization, we can print anywhere from one to 1,000 or more foiled pieces, entirely depending on your needs.

Whether you’re looking to create high-end packaging for a luxury product or add a touch of sophistication to your business cards, we’ve got your back. Contact our team today to learn more.