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How to Choose the Right Small Business Signage

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  • Target Print & Mail
  • Target Print & Mail
Published On: March 29th, 2022
How to Choose the Right Small Business Signage

When you own a small business, you’re constantly making decisions on how to best promote your company. With so many signage choices available, it can be tough to choose which option is best for your needs.

Here are a few options to keep in mind when choosing small business signage for your next project or event.

A-Frame Signs

Looking to capture the attention of someone walking by your brick-and-mortar location or your booth at a conference? A-frame signs might be the right fit for you. Offered in different materials for needed stability and longevity, these signs are durable, eye-catching, and perfect for promoting that sidewalk sale or the new latte special.

Two material options:

Coroplast A-Frame

Coroplast A-Frame Sign

These signs stand on their own on a stable base and are ideal for indoor or outdoor use. They can be printed in full color on both sides and are 100-percent recyclable. (NOTE: May require a weight to keep it in place, such as a sandbag or water jug.)

Plasticade Signage Deluxe

Plasticade Signage Deluxe

Plasticade signs are all-plastic temporary display stands that hold two signs at 24 inches wide x 36 inches high. They also have quick-change features for easy, slidable sign changes.

Aluminum Signs

Need small signage outside of your business? Think aluminum! Aluminum composite is the ideal material for bright signs that are rigid, durable and can live inside or out for many years. UV printing will ensure the image doesn’t fade, and the heavy-duty aluminum will hold up under extreme conditions for longer than you will probably need it. And best of all, they are light, portable and affordable!


Need “pardon our dust” signs at a construction site, or something to hang at an outdoor event? Durable scrim vinyl or mesh banners are a cost-effective choice to withstand outdoor weather conditions but can be used indoors, as well. You can also digitally print your graphics with vibrant colors using state-of-the-art UV printers to help prevent fading. Sizes range from a minimum of 2 feet high or 2 feet wide, and a maximum of 4 feet high or 12 feet wide. They are also available in standard 14 oz. vinyl or 8 oz. mesh.

Two material options:

Standard 13 oz. Vinyl


Vinyl banners have a matte finish for great visibility, even in bright light. They are a very popular, economical option. Vinyl banners typically last about last about three to five years outdoors, and in temperatures as low as -4°F. The material is also tear-resistance.

Mesh Vinyl

Mesh Vinyl Banner

Mesh banners allow 25 percent airflow through and are tear resistant. They can also withstand outdoor temperatures as low as -4°F and as high as 176°F. This type of banner is ideal for building wraps, fence mesh graphics and boulevard banners in high wind areas.

Corrugated Plastic Signs

You’ve probably seen corrugated plastic material used in yard signs, but it is also an ideal material for a broad range of sign types. The corrugated plastic material creates a bold image, and thanks to UV printers the image will not fade. These signs can go inside and out and they’re durable enough to hold up in a variety of conditions. They are also light enough to be propped up on a table, drilled to a wall or hung just about anywhere. Corrugated signs are lightweight and long lasting, colorfast and fadeproof, and resistant to dings and scratches.

Yard Signs

Yard Sign

Placing “Now Open” or “Now Hiring” signs around town? Be sure Coroplast yard signs are at the top of your list. Interior fluting fits H stakes for easy insertion and removal. These signs are waterproof, resistant to stains, scratches and more. This type of sign is also available in one- or two-sided options. Optional H stakes also make insertion and removal a breeze!

Feather Flags

Feather Flags

Feather flags are a great option if your business is hidden from street view, or if you want to draw attention to a new location. They are simple to set up – no tools required. Choose from a spike base to insert in the ground, a cross base for a hard surface, or a vehicle base to set up wherever you go. Sizes range from 5½ feet to 15½ feet tall and carry bags are included.

From signs to banners and more – no matter what small business signage you need for your next project, we can help you stay on target.

Contact the Target Print & Mail team here to get started.