When creating custom promotional products for your next conference, put your logo on a giveaway attendees will find fun, practical and memorable. Providing branded promotional materials enhances brand visibility and recognition. These items serve as tangible reminders of a company, helping to keep your brand top-of-mind for attendees long after the event.
Well-chosen custom materials can also create a positive association with your brand, engage potential customers, provide additional organic marketing and create opportunities for ongoing business relationships. Here are some ideas to consider when choosing custom promotional products to represent your business for the next conference.
Identify Your Target Audience: It’s important to know who will be attending the conference. Will it be business owners and decision makers, marketing representatives, front-line employees, board members or volunteers? Tailor items to the demographic, profession and interests of attendees.
Fun Items Generate Immediate Exposure: What do temporary tattoos, bright-colored sunglasses and tie-dyed shirts have in common?When you select custom promotional products that are fun, perfect for that goofy group photo or great to wear at conference events, your brand is more likely to benefit from immediate exposure. Create a space and materials to make it easy for attendees to share on social media by providing fun hashtags highlighting your business and the conference along with a photobooth, props or a large photo frame for team photos. And don’t forget to put your logo on it!
Consider Practicality and Usability: There are benefits to choosing items that are useful in a conference setting such as tote bags, tumblers or notebooks. Attendees will begin using your item right away, spotlighting your company brand throughout the conference. Items that attendees can use after the conference ensure prolonged brand exposure. The ideal item does both.
Align with Your Brand Message: It can be important to select items that reflect your company’s brand and values. For example, tech items make the most sense for a technology company, and eco-friendly products convey a message for a company focused on sustainability. As long as the item represents your company, don’t be afraid to mix it up. Custom items can be a great way to share information that isn’t commonly known, especially if you’ve launched a new line of merchandise or services.
Every company is at a different point in growth. What’s important is that you set a realistic budget that works for your company before selecting the individual custom promotional products to order. You’ll want a balance between quantity and quality. Once you put your logo on it, that product represents your business. You want to leave a good first impression.
Choose Reliable Suppliers: A reliable supplier will meet your needs from initial advisement through delivering a quality product on time. The benefits of working with a local supplier who offers customization options are the ability to order in person or online, the choice of pickup or delivery and supporting another local business. When you are juggling your daily business operations along with planning for a conference, a reliable supplier can take one worry off your plate.
Evaluate ROI: Although there are methods to track the effectiveness of promotional items (attendee feedback, engagement metrics, online posts/shares, etc.), it is much more difficult to directly track the ROI of branding. However, thoughtful choices with promotional items can lead to increased brand loyalty and business opportunities. If your promotional item is a draw to your conference booth or representatives, it opens conversations.
Don’t Forget Other Custom Items: When discussing custom promotional items, many people only think about their main booth giveaways or swag bag items. Don’t forget about the importance of customized booth signage and marketing with office supplies like stickers, pens, sticky notes, highlighters and more – items with longevity that are low-budget giveaways.
Whether you are planning for a major Chamber of Commerce conference or an industry training, collaborating with Target Print & Mail can help you understand your audience and balance quality with budget. With expertise in design, materials and branding, we can create thoughtful choices for custom promotional items that focus on visibility and attendee engagement. You can view our products on our website, call 850-671-6600 or email hello@targetprintmail.com to speak to a project manager.
850-671-6600
hello@targetprintmail.com