2024 Sign Ideas and Trends You Need to Know

Want to give your customers and clients the “sign” they’ve been looking for to choose your business? 

Knowing the current design and advertising trends is key to reaching your desired audience and making the most of your budget. From minimalist designs and eco-friendly initiatives to the integration of QR codes, the top signage trends of 2024 offer innovative ways for businesses to connect with their target audiences and leave lasting impressions.  

Whether you’re creating indoor, outdoor, temporary or long-term signage, here’s how to make the most of popular sign ideas and trends. 

Trend #1: Minimalist Designs 

Say more by saying less. In 2024, we continue to see the popularity of minimalist designs in signage. This means plenty of white space with no clutter. 

Simple doesn’t mean boring, however. In fact, brands using this trend are more often incorporating bold colors and unique typography.  The overall look is eye-catching without being overwhelming, and the message is simple and clear. 

How to incorporate this trend:   

• Focus on clean, simple ideas that emphasize key messages and visuals without clutter.  
• Choose modern, sans-serif fonts for typography that are easy to read from a longer distance.  
• Experiment with negative space to create visual impact and draw attention to important elements.  
• Incorporate geometric shapes and patterns for added visual interest while maintaining a minimalist aesthetic.  

#2: Eco-Friendly Signs  

In 2024, choosing sustainable materials isn’t just a way to save money – it’s a reflection of your brand’s values and commitment to protecting the environment.  Customers gravitate toward companies that share their values. Make yours clear by choosing eco-friendly and sustainable materials. Take advantage of opportunities, whether through the sign itself or other marketing material, to share these values with your customers and clients. 

How to incorporate this trend:   

• Use recycled materials for sign production, such as reclaimed wood, recycled plastic or eco-friendly substrates.  
• Highlight your commitment to sustainability in your signage messaging, such as “Eco-friendly signage for a greener future.”  
• Incorporate natural elements into your signage design, such as greenery, to convey a sustainable aesthetic.  

Trend #3: QR Codes 

The QR code comeback is far from over – in fact, it’s only ramping up more in 2024. 

QR codes are valuable for your signs and other branding materials because, in an increasingly digital world, they connect printed items to digital content. That’s a powerful thing, which is why you need to keep QR codes in mind for your 2024 signage.  

How to incorporate this trend:   

• Integrate QR codes into your signage to provide additional information such as product details, promotions or links to online resources.  
• Design QR codes to blend seamlessly with the rest of your sign, either by incorporating them into the design or placing them discretely for easy scanning.  
• Offer incentives, such as discounts or special offers, for customers who scan QR codes. To track this, you might consider setting up a landing page only accessible by using the QR code. 
• Regularly update QR code destinations to keep content fresh and relevant, driving continued engagement. 

Sign Ideas and Design FAQ  

What factors should I consider when designing signage for my business? When looking at sign ideas, consider factors such as the purpose of the sign, target audience, location, visibility, brand identity, messaging, colors, fonts and materials.  

What are the key elements of a successful sign? Key elements of successful signage include a clear and compelling message, attention-grabbing visuals, appropriate colors and fonts, proper sizing and placement and consideration of the surrounding environment.  

Should I hire a professional designer to create my sign? While it’s possible to design signage yourself, hiring a professional designer can ensure a high-quality, visually appealing result that effectively communicates your message and enhances your brand image.  

Should I utilize trends in permanent signage? Whether or not you should utilize trends in permanent signage depends on your overall branding, aesthetic and goals. Trends are usually a strong choice for short-term signage. If a trending style aligns with your branding and values, it may make sense to use it for even more permanent items. Consider whether the style will still work for your brand in the next year or five years before finalizing your design. 

Stay on Trend with Target Print & Mail 

From trending items to tried-and-true processes, Target Print & Mail is your one-stop shop. Our full-time graphic designer is available to help you design the right items for your business so you can leave the guesswork behind. We’ll help you create items you’re truly excited about. Give us a call at 850-671-6600 or get a quote today.