• Target Print & Mail
  • Target Print & Mail
Published On: April 19th, 2022
5 Ways Direct Mail Delivers

While mail from the mailbox may not be quite as prominent as it once was, it certainly isn’t going anywhere.

Did you know that according to Fundera.com, 70 percent of consumers say direct mail is more personal than online interactions? Whether you own a small business, are looking for fundraising appeals, running for office, or just hosting a baby shower, direct mail can play a role for almost any project to help make your life easier.

Political Direct Mail

Running for office? It’s time to get your name out there – and better yet, get it directly to your target demographic. Direct mail pieces about who you are and what you believe in can be mailed directly to individuals based on their voting history and zip codes. And this type of project can be executed on a very tight schedule, which is important because voting day waits on no one. Direct mail pieces for political campaigns can range from flyers to postcards and fundraising invitations.

Fundraising Appeals

If you’re trying to raise money for a cause, direct mail is a great way to reach out to donors. Receiving something in the mail about your goals is a more personal and professional way to show potential donors that you’re serious about your cause versus sending a text or email.

Also, having something physical to hold (and maybe even stick on the fridge) is something they can look over and consider later. Appeals can be printed on a range of high-quality paper stocks and will be produced on state-of-the-art digital production machines. Don’t forget to add a QR code for easy online donations!


Hosting a graduation party, wedding, or company holiday event? Invitations are a great way to utilize direct mailing techniques to make your life easier and more streamlined when planning. Invitations can be printed in just about any size or shape needed and can be inserted into envelopes or kept as standalone postcards.
Add flair to any invitation by adding a gold or silver foil, printing in gold, silver, or white toner, and adding other decorative elements such as cuts, perforations, and folds. They are also available in a wide range of paper stocks and finishes. And if you use a printer with in-house mailing, you don’t even have to worry about sending them out! Another thing to check off your list.

Community or Neighborhood Newsletters

Let people know the great things happening on your street! Neighborhood and community newsletters continue to be a great way to connect with members of organizations, neighborhoods, associations, and other community groups. Newsletters can be designed from scratch, but there are lots of cool templates to start with – ready to be printed and distributed. Newsletter projects are turned around quickly and at a very affordable price.

Local Businesses

Reach your target market through their mailbox! Know who might be interested in your business or services? Direct mail services can be a great a way to help spread the word about your local business. From promoting a new special, to the opening of a new location, different types of mail can be sent to lists based on demographic information such as age, gender, household income, race, home value, political affiliation and many other criteria. Narrow lists down to the exact count of people you want to reach based on budget and needs.

From small projects to large national campaigns, Target Print & Mail is here to help with all your direct mail marketing and mailing needs. For more information, contact us by phone at 850-671-6600 or by emailing hello@targetprintmail.com.