Whether you’re a seasoned graphic designer, a marketing professional, a small business owner or just curious about the art of print, you may benefit from knowing the basic rules of designing for print.
Are you looking to choose a color that’s right on trend for your next project? Look no further than the recently announced Pantone Color of the Year: Viva Magenta. This color is a deep mauve-red tone and was chosen to represent joy and strength for the new year. Not sure what all the hype is about? The Pantone Matching System is a color reproduction standard in which colors across the spectrum are each identified [...]
When you’re placing a print order for your business or organization, getting your project delivered correctly and on time matters. Online printing services make big promises, but if something goes wrong with your order, you’ll likely be left hanging – either on hold or with an unanswered chat message. To avoid the headache, work with a local print shop that you know is there for you. Still on the fence? Here are four reasons [...]
Events are back and bigger than ever! Successful events require meticulous organization and clear goals to be successful, as event attendees are expecting more than a social affair - they want an engaging experience. Event signage and marketing materials play an integral role in establishing your brand and creating a memorable experience for your attendees. Need some event marketing help? Here is our guide to planning, designing and using event signage and marketing materials [...]
Signs play a pivotal role in the sales, branding and overall success of your business. At Target Print & Mail, we can create just about any sign to suit your signage needs. But with so many options to choose from, you might not know where to start! To help, here is our guide to some of our custom signage solutions. Aluminum Signs If you look around you, you’ll see aluminum signs on every street, [...]
“I saw the sign” is more than just a catchy tune; it’s what your customers will be saying as they walk through the door. In a term explained by the Sign Research Foundation, signs act as “silent salespersons,” setting you apart from the competition and driving sales. In fact, over 60 percent of businesses reported average sales increases of 10 percent or more just by adding signage! Signs can play many roles -- from [...]
A picture is worth a thousand words, and so is a great banner. Whether you’re advertising sponsors, promoting an event or giving a shoutout to your local team, banners are a great tool for getting the word out. There are two banner materials you’ll see most often: mesh and vinyl. While both have benefits, it’s important to choose the right one for your project. We recommend considering where the banner will be hung, how [...]
Bleeds, safe zones, trims, oh my! When putting together a project for print, it is important to make sure the design does not only look good on the computer, but also on paper. While a custom printer will make sure your creative is ready to go before it hits the press, here are a few things you can do before you pass along your design files. Create the Bleed (If You Need One) Does [...]