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Sign Ideas for Your Next Trade Show

Signs & Displays

  • Target Print & Mail
  • Target Print & Mail
Published On: January 27th, 2023
Sign Ideas for Your Next Trade Show

When you go to a trade show, there are so many signs, images and voices competing for attention – which is why your booth needs to make a big impression in a short amount of time. A picture is worth a thousand words, and event materials should be big, bright and easy to understand. While there are many different types of signs available, the best ones for trade shows are both durable and easy to transport so they can be used again and again. Here are a few of the most popular sign choices, along with some design inspiration. 

Foam Boards 

You may have heard foam board referred to as foam core, paper-faced board, or foam core board. All of those names are used for the same product – a foam core sandwiched between two pieces of printable paper.  

Unlike floppy poster board, foam board signs are printed on a rigid, lightweight material that will stand up straight on any easel or easily fold out for a professional tabletop display. It’s also lightweight and easy to relocate or transport to an event.  

These large boards have plenty of space to work with – whether you want to include text, images or logos. Just be sure to choose fonts that are easily and quickly readable, keeping your message clear and to the point. 


Banners are a versatile signage solution. They can be hung from the ceiling or stood next to your booth at a trade show event. There are two main types to consider: vinyl and mesh. 

Vinyl is the most common banner printing material. Scrim vinyl, a popular type, is made by adding a thin layer of mesh between two layers of vinyl. Vinyl banners are ideal for both indoor and outdoor use because they can be rolled up and used at various events – even shipped in tubes if needed.  

Mesh banners, on the other hand, are made of strong polyester material with crisscrossed fibers, creating a pattern of small holes that provide maximum airflow. They are most seen in outdoor, high-wind locations such as baseball field fences. Like vinyl banners, mesh banner printing is a great solution to print bold graphics and vivid colors.  

When creating an indoor banner for a trade show, you can’t go wrong with scrim vinyl. Try creating a vertical banner on a stand for a look that’s polished without being overly formal. 

Floor Decals 

When choosing your display materials, don’t forget to look down! Whether you’re trying to encourage social distancing, give directions at an event or show customers where to stand in line, floor decals are a simple and inexpensive way to manage customer traffic.  

No matter what surface you’re working with, floor decals are worth considering – even if you have carpeted floors. Believe it or not, durable vinyl can be applied in the same way to tile, wood and carpet surfaces without causing damage. It’s a great way to make the best use of ALL your promotional space.  

You can print virtually anything on floor decals– from promotions and sales to your motto or another fun design. Use it strategically to encourage visitors to follow the decals all the way to your booth.

Stay on Target at Your Next Trade Show 

Whatever you’re creating, Target Print & Mail is your trade show headquarters. Not only can we print a variety of signs and materials, but our graphic designer is also available to help you get your signs just right. We cut out the guesswork, as our team knows what works best for every size, format and sign material. As an added bonus, we don’t have a minimum order requirement, so you’ll only pay for what you need. Let us make your life easier before your next trade show – call or click to get a quote today.