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8 Creative Ways to Use Stickers for Branding

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Published On: February 28th, 2022
8 Creative Ways to Use Stickers for Branding

Looking for the perfect marketing tool for your business? Stickers should be at the top of your list.

They’re easy to create, inexpensive to produce and can leave a lasting impact on customers. There are a number of creative ways you can use stickers – they can make packaging look more professional, provide helpful resources or even connect potential customers to your website.

Looking for some inspiration? Here are eight creative ways you can use stickers for branding your business this year.

1. Creative Packaging

Who doesn’t love getting a fun package in the mail? If you’re a small business, adding custom stickers to your shipping packages is a great way to make your brand stand out. Whether you use the sticker to seal the package or include one inside for the customer to keep, it’s a low-cost option that your customers will love.

2. Car Decals

When customers stick your brand logo on their car, it can get valuable exposure wherever they go. For that reason, car decals are an easy way to use stickers for branding your business. To ensure that recipients will actually place the sticker on their car, focus on creating a creative design. You want something that is eye-catching and easily recognizable.
(Need help designing the perfect sticker? Our graphic designer can help!)

3. Book Plates

Whether your business sells books, paper products or is just an advocate for reading and education, consider printing stickers that can be used as book plates. Creating a simple design with a place for users to write their name (“This book belongs to…”) is a great way to provide a helpful item containing your brand name. These are great to pass out at book fairs, libraries or other local events.

4. QR Code Stickers

The QR code has certainly made a comeback in recent years, and with good reason. They’re contact-free, easy to use and a great way to connect your customers (or potential customers) to your website. Try printing stickers with a QR code that can be placed strategically around your business or on materials such as packaging or product samples.

5. Helpful Reminders

Want to make sure your stickers are used? Try creating one that contains useful information, such as measurement conversions or a local game day schedule (along with your brand logo, of course). These practical stickers are great for branding your business and will likely find a home on your recipient’s planner, laptop or other prominent places for maximum exposure.

6. Product Labels

Creating custom labels and packaging can be tedious and costly, especially for smaller businesses. Adding a beautifully designed sticker to otherwise simple packaging is an easy way to make your products look professional without breaking the bank. Using cute stickers for branding your products is also a great way to inspire customers to share your product online. Don’t forget to add your social media handles!

7. Team Spirit Stickers

There’s certainly plenty of school spirit to go around, and your stickers can be made to match. Creating stickers in local team colors is a great way to connect with the community while getting your name out there. These are especially popular to pass out during game day or at other local school events.

8. Promotional Stickers

Sometimes the best sticker for branding is the simplest one – and the one you give away for free. Printing your logo and giving it away to customers is classic way to use stickers for branding, and one that can have a big impact. Whether recipients stick them on their phone cases, laptops or water bottles, it’s an inexpensive way to increase brand awareness. As a bonus, people love getting something for free – even something as simple as a sticker – and it will positively contribute to your brand image.

Creating the Perfect Sticker

Whatever you choose to do with them, stickers are a valuable tool for marketing your business and establishing your brand. They’re also relatively inexpensive to produce, which makes them a great choice for smaller businesses or those just starting out. The Target Print & Mail team won’t just help you print the perfect sticker – we can help you brainstorm, create and finalize the right design for you. Email us today at hello@targetprintmail.com to get started!