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The Power of Print Media in a Digital Age

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Published On: February 15th, 2024
The Power of Print Media in a Digital Age

In 2024, is print media still an effective tool for marketing?  

The answer is a resounding, “yes.” 

According to Gitnux, a website that gathers marketing data, print marketing has a 70-80% higher recall rate than digital advertising. In addition, they note that more than half of consumers find print marketing to be the most trustworthy type of marketing, and 44% of consumers will visit a brand’s website after receiving direct mail advertising.  

In an increasingly digital world, printed materials allow brands to stand out from the digital noise and capture the attention of target audiences. From direct mail and fliers to business cards, here are just a few of the benefits of print media in today’s digital world. 

Enhanced Brand Visibility  

Printed materials, such as fliers and brochures, serve as effective tools for brand promotion, increasing visibility and recognition among target audiences. Over time, this recognition can help to build long-lasting brand loyalty and repeat customers. 

Tactile Interaction 

In a time where everything is digitized, holding something tangible in your hands can be memorable. Printed materials such as magazines and fliers encourage tactile interaction. This allows readers to flip through pages, feel textures and engage with content in a more immersive way than digital screens. 


Want to leave a lasting impression on your potential customers? According to Gitnux, brand recall is 70% higher for print ads compared to digital ones. Print media, such as magazines and newspapers, can offer a great return on your investment dollars by making sure your audience is paying attention. 


Most people don’t scroll through old emails they received six months ago – but print media is a different story. Printed materials have a longer lifespan compared to digital content, as they can be kept, shared and referenced over time, providing lasting value to recipients.  

Local and Community Engagement 

Want to make an impact in your local community? Printed materials, such as fliers and posters, are effective for engaging local communities and promoting events, businesses or initiatives within a specific geographic area. Being involved locally is also a great way to demonstrate your brand’s values and commitment to the local economy. 

Creative Flexibility 

While print media is sometimes considered “old school,” it can be just as up-to-date with modern design trends as any other medium. Working with printed items offers creative flexibility in terms of format, size, paper types, finishes and embellishments. This allows you to create unique and attention-grabbing print materials that showcase your brand identity. 

Print Media, Right on Target 

Today, successful businesses know how to leverage both digital and print media channels to reach their target audience. Investing in high-quality printed items can help you build brand awareness, establish trust and stay at the front of your audience’s mind. That’s why the team at Target Print & Mail is here to help you create a plan to reach the right customers with the right message. 

Our direct mail services (including the purchase of targeted mailing lists) allow you to target specific demographics, geographic locations or customer segments. We also create a variety of printed items including fliers, brochures, political campaign materials, palm cards, business cards and more. 

We love working with your developed designs, but we also have a team of in-house designers to bring your ideas to life. Do you need your product shipped? We can do that, too! To view a full list of our products and services, check out our website here. 

Do you have additional questions? We are here to help. Give us a call at (850) 671-6600.